The 60-Second Commercial – By Lataya Ballard Many people don't know how to deliver an effective introduction. But it's much easier to do than you think! Read More
Branding You Through Networking – by Ken Marsh If you are not branding yourself, then you need to know that others are branding you. If you are not developing your brand, packaging it and communicating it, then others are doing it. Here’s how you can gain better control of how you are appearing, to avoid disappearing in the crowd: Read More
Corporate Wellness – by Philip Cordova Looking for a no-cost, in-house, turn-key wellness program for your company? Read more
The Media Won’t Run Your Story…Now What? – By Tvon Lourie Keels You believe you have all the elements of a good news story. It’s interesting, it’s captivating, and it has an emotional appeal. You create your media release and send it off to all the outlets and then…nothing. Your phone isn’t ringing off the hook with interview requests and no one is sending a camera man out to cover the event. What do you do now? Read more
Overcoming Job Loss Grief – By Lataya Ballard Perhaps the biggest problem with job loss is not the sudden loss of income and activity but the effects it has on the mind. The psychological and emotional impacts of job loss very often far outweigh the loss of income because of the grieving process. If you’re between jobs or know someone who is between jobs, this article may help. Read More
Reinventing Yourself for Success – By Lataya Ballard Turning Everyday Occurrences into Everyday Opportunities (part 2 to Over Coming Job Loss Grief) Read More
Editorial: People DO business with People – By Lataya Ballard A large percentage of business is done by word of mouth. Why? Because people do business with people, not ads, business cards, marketing keys chains, billboards or even TV commercials.... and the more people know about the people they are doing business with the better chance of business being done. Read More
Networking: An Interactive Approach to Marketing – By Lataya Ballard Doing business in Houston takes more than a great product or service. The Houston marketplace is extremely competitive so what makes a company stand out in the crowd is effective marketing and positive professional relationships. Let’s take a look at networking as it relates to marketing a business, product or service. Read More